![]() 7 of 8 clients needed Acorn’s short-term stay options.įinding 2: Housing location confirmation is concerning to clientsĥ out of 8 of our interviewees, specifically larger clients, were concerned that confirmation of students’ housing location was too close to their arrival date, although this was one of their lesser concerns.įinding 3: There are few differences between the offerings of Acorn and its competitors ![]() Using the data collected from the above methods, the following 12 major findings were created:įinding 1: The primary factors that make Acorn excel as a housing company are location and the option of short stayĩ5.2% of survey respondents were satisfied with the flat location. Acorn’s prior survey was examined along with the survey mentioned above in order to determine what questions were the most effective and should be asked on Acorn’s new survey. Lastly, the team conducted research into different digital survey distribution platforms Acorn could use for its new resident feedback survey. ![]() This data was aggregated into a spreadsheet and grouped into categories such as the location of the buildings, number of beds per room, minimum length of stay, as well as other relevant information. The focus group consisted of 3 current Acorn residents and focused on getting ideas and recommendations from residents as to how Acorn could improve satisfaction.Īdditionally, the team collected data about several other housing companies in London and compiled this data in order to understand how Acorn compares to these companies. These interviews focused on client information, priorities when selecting housing, common feedback from residents, and the booking experience. The team also interviewed 5 university officials, 2 agents that book for universities, and 1 independent resident who booked with Acorn. The survey asked residents to rate their satisfaction with different aspects of the accommodation, as well as the option to provide comments explaining why they gave these ratings. The survey had a total of 88 responses from across 5 of Acorn’s properties. The 12-question survey was distributed to current residents of Acorn’s properties via QR code or anonymous link using the survey platform Qualtrics. To gather feedback, a survey, several interviews, and a focus group were administered.
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